Saudi Central Bank

UX Design website analysis

Project Introduction

The Saudi Central Bank (SAMA) is the central bank of the Kingdom of Saudi Arabia. After the name change in 2020, the Saudi Central Bank continued to use the same acronym SAMA. Prior to the establishment of the Saudi Central Bank, the Saudi Hollandi Bank, a branch of the Netherlands Trading Society from 1926 acted as a de facto central bank. It kept the Kingdom’s gold reserves and received oil revenues on behalf of the Saudi Arabian government SAMA is the Central Bank of Saudi Arabia, the functions of the SAMA include issuing the national currency, the Saudi Riyal, supervising commercial banks, managing foreign exchange reserves, promoting price and exchange rate stability, and ensuring the growth and soundness of the financial system, operating a number of cross-bank electronic financial systems such as MADA (previously SPAN), SARIE, and SADAD.

Krug’s Test

Nielsen’s Heuristics

UX Analysis

Comments

Benchmarking

Central Bank of Ireland

Message: Inform customers about the latest updates related to finances
Strategy: Good customer service and very clear and using different channels (social media)

Bank Of England website

Message: Creates an emotional connection with the customers by creating a sense of trust. Caring about their people and financial stability
Strategy: Approaching through customer service, social media and emails

Bank of America website

Message: Introduces you with a variety of payment options
Strategy: Through customer service, website and app

Central Bank of the U.A.E

Message: Giving updates about the latest decisions on the banking sector
Strategy: Through customer service

Overall Insights

Good practices

Clear value proposition
Language switching button
Minimalist design
Clearer information structure
Easier navigation
Accessibility option

What to avoid

Outdated design patterns and colors
Blurry images and illustrations
Confusing and overcrowded text
Long menu titles

Recommendations

Book appointment button should be visible and most likely put next to the picture
Star button needs to be removed
Shorter menu names need to be put
A better layout for the website and sections
Better choice of colors
Use clear and higher resolution pictures
Use of more graphs